I personally have found that the biggest challenge in business and sales is the risk of tremendous amounts of money that can be lost. It can be scary to say the least. I set out to try to minimize these losses and risks, but knew the learning curve could be very costly. If I could minimize the learning curve and make it as painless as possible, I would be ahead of the financial game. What’s the best way to do this? Learn from a mentor.

As a teenager, I had the opportunity to learn from two millionaires and later a billionaire, and boy did I learn. Their thinking has molded my life to this very day. They shaved years off of my learning curve and now can do the same for you.

When you shave years off your learning curve it makes your journey much easier. Your risks become more calculated, ideas don’t to take as long to materialize and you have a strong sense of what direction you need to go.

You will hear everyone from the millionaire mentor I had as a teenager to my billionaire mentor. This program will expand your thinking as you learn how millionaires and billionaires think. You will also learn how to implement their ideas in order to improve your own financial situation.

One question I will pose to you - are you controlling your own destiny or is someone controlling it for you? I offer ways to control your time and manage risks. One of the main staples in being successful is learning to take and manage risks. This segment will make your risk-taking decisions much easier.

Successful people have many similar qualities. I will share you an important ingredient to success that costs nothing and can open huge doors of opportunity – yet many people can not seem to grasp the concept and in turn lose. Learn how to master this key ingredient! Successful people know the two reasons most people do not live within their means and how disastrous this can be to your financial future. I will share those tools with you and you’ll see how important they are to your success.

You’ve no doubt heard the term O.P.M., meaning Other People’s Money. It goes without saying that most people who start a business need some kind of capital. I will share with you the simplest way to not only ask for money but how to get others to lend it to you. I’ve used this strategy for years.

I’ll wrap up this session with one major skill that all of my mentors mastered to become millionaires and, more importantly, how it will work for you.

You must reduce your risk of fraud and protect your cash and other assets in your business from being stolen. I am going to share with you some ways to do create this protection.

While having great products and services are one thing, selling them is another. I am going to go over in great detail at least three ways to dramatically increase your sales. If you could use a boost in income you will want to pay close attention.

A huge expense in running a business can be the investment of advertising dollars. Imagine if you got thousands of dollars of free advertising and what it could do for your sales! NBC alone has spent over one million dollars on the production of my TV programs. Best of all, it costs me nothing and my sales have gone through the roof. I’ll discuss how you can take advantage of these opportunities regardless of what product or service you offer.

You’ll find that it costs a lot more to gain a new customer than to keep the ones you already have. So it only makes sense to create ways to create customer loyalty. Everyone likes a free gift, don’t you? Imagine what would happen to your customer loyalty if you offered them free gifts – expensive ones too! It would mean more income over the lifetime of your customer. Best of all, this can cost you nothing. That’s right, nothing! Fortune 500 companies know this trick and you should too.

Next, I am going to share with you a very counterintuitive idea. You’ve heard all of your life that the customer is always right. NOT! I totally disagree. I mean I couldn’t disagree more. My explanation of this concept will blow you away. Changing your thinking in this area will keep your customers coming back for more.

Customer communication is very important. That’s a given. But there are times that you should never have your customers calling you. Buy into this concept and you will have customers for life.

It’s vital for you to obtain honest feedback from your customers, but this can present a problem. Have you ever asked a customer for their honest feedback or opinion, but instead they tell you what they think you want to hear? This is not a good thing. I offer you one simple idea that will get honest useful feedback every time you ask for it.

There are many more nuggets of wealth in this session. I will share with you what my mentors taught me about competition, the thought process that’s a death sentence and why customers are more important than policies. You will also learn how to paint the big picture as a visionary and how irrational optimism can ruin your success.

Years ago I had the good fortune to meet Sam Walton, founder of Wal-Mart. I share with you some of his foundations of success that he applied while building his empire. They’ll work for you as well.

I am going to openly admit some of the mistakes I made when I first started my business. These are mistakes that you don’t want to make. Learn from me and it will save you thousands.

No matter what your product or service is I am sure you’ll agree that honesty is still the best policy. I share some points on this. When you have customers you will also have to deal with the many situations that can arise. The more customers you have the more situations you will have. I am going to share with you some powerful techniques on understanding your customer so that you can diffuse and prevent problems.

I pride myself in trying to give you as much value to my programs as possible. I have found one of the best ways to do this is to include other people like you in my programs whenever I can. So I invited a few select people from around the world to ask specific questions to Manu. I can promise you there are questions answered that you have as well. His answers will both intrigue and motivate you.

It takes lots of self-motivation to be successful. Manu will share with you the major ingredient that he uses to this day that motivated him to make millions. Can you use it to work for you?

Manu then starts getting into simple easy to understand ways to invest money. You can implement these money making methods right away regardless of your present income level. Manu will also share his wisdom on the concept of being penny-wise and pound-foolish, and how this knowledge can affect your financial future.

Manu was brought up making money with old school thinking and soon realized that it no longer works. Many people are still under this influence. He will show you the difference in this thinking and share additional methods of investing your money.

You might have heard the thought that knowledge is power. You’ll find out why that may not necessarily be true and how this affects your bottom line.

There is no question that mental attitude separates the rich from the poor. You identify through this interview how to determine which attitude you have and how this will ultimately seal your financial future.

Success seems to have many advantages but there is a price to pay. Manu and I discuss the costs of success. What price are you willing to pay? The ultimate rich have their problems as well. Manu candidly shares with you how to handle the problems of being rich. If you don’t prepare yourself for success you may be disappointed.

I believe many people fail to succeed because of what they have been taught or not taught by their parents. It is vital that we teach our kids how to manage and invest money at the youngest of ages. Today, college students and even high school students are in debt thousands of dollars. I get Manu to share with you how and what he taught his children to understand the basics of success and why they will all be millionaires by the age of thirty.

Achieving financial success has its challenges. Manu gives insight on how to stay happy while on your journey and more importantly how to feel fulfilled. Having money and not enjoying the journey allows for an unhappy and unfulfilled life.

As you listen to Manu and other successful people you will find there is one huge common denominator to all of their successes. If this ingredient is missing you can’t succeed. Do you have it?

I think you will agree with me that success is fun and easy when things are going your way. But what do you do when things don’t? It’s easy to want to quit.

Manu will share with you strategies that keep you going forward when times are tough. Manu will share with you why having a support team is important to your mental success and why you must continue to invest in yourself. Learn the importance of writing your goals down and knowing what they are - take the baby steps to get to the big ones! What does it mean to ‘never by denied’? Learn about pre-plunge butterflies - how they help and how they hurt. What to do when your enthusiasm is down or low.

Manu wraps up with his view about successful people and luck. Are they really ‘lucky’?

I hope you would agree with me that to be successful at anything in life we are going to have hard times. Ron shares some great ideas on how to view the hard times. You can’t get away from them so why not look for a better way to cope with them.

I get Ron to share with you how the hard times helped him design a better business and the strategies he implemented to get to the top. His comments will help you put some of your challenges in perspective - which makes a huge difference in your attitude during those challenging times.

Ron shares the two key secret ingredients that he looks for when hiring people to join his team. I personally have never forgotten them and I will always apply his wisdom on this matter. It works like a charm!

Have you ever had a point in your life where you didn’t have any money? Okay, that was a dumb question. While this seems like a negative factor, Ron will explain why being broke at the beginning was a blessing.

One of the first things that struck me when I met Ron was how down to Earth he is. You’ll notice that comes across in this interview as he candidly talks about his weaknesses and his strengths and how he has used them to achieve success. Listen closely to his advice and you will be able to do the same. You’ll also be impressed by Ron’s business ethics and learn how they have helped mold his success.

I want to ensure you remember the key points Ron and I discuss so that you will gain increased results in your personal and professional life. To do that I go over each idea and tool he offered during our entire interview. This is where I take his concepts and offer you many ways on how you can apply his knowledge to getting greater results.

In other words, I actually read between the lines and give you additional insight on how you can apply the wealth of knowledge that Millionaire Mentor Ron Rice openly shares.

Bernie owns one of the largest distributors of Budweiser beer. He has also been recognized as the owner of the best hydroplane in boat racing history. You won’t find too many people more motivated than this nearly eighty-year-old man. That’s right, eighty years old. At his age, you’d think he’d be the first to leave the office, but he’s usually the last.

Are you that motivated about anything? Most people aren’t. Of what value would it be to you to learn that? It’s priceless! One of the things that you will take from this interview is what he does and why he is able to stay so motivated. Follow his example and you’ll see more results as well.

Bernie owns 20 to 30 million dollars in yachts, helicopters and jets alone. He’ll share his secrets on how he used O.P.M. (Other People’s Money) to build his businesses. One thing I appreciate about Bernie through this interview is his definition of success. You’ll love it too.

One common theme in the thinking of successful people is their view on taking risk. With that in mind, see if you’ve ever had this challenge before. You see some kind of an opportunity and you know it will take a level of risk. How do you know if the risk is too much?

What Bernie does next is share the measuring rod he uses to determine the level of risk he needs to take. He talks about his selling skills and how to take care of the customer. One thing about Bernie that I have learned to appreciate is that he knows how to think big.

I’m sure you’ve heard the statement before, “Think big or go home!” If I didn’t know any better I’d think he was the one that made this up. He discusses his powerful money making philosophy! You’ve heard of working smart not working hard. Wait until you hear his take on how to make money. It will be an “ah ha” moment for you, I promise!

Together we’ll rip into everything he offers so that you take away tons of knowledge, skills and ideas that will keep you on the right track.

Now get this! As a child, Les was labeled as retarded and he failed two grades. Failing once is bad enough, but twice? I guess you could say that the odds where definitely against him. He shares the mindset that must be adopted to make it to the top, and the top is where he’s at: Les commands over $25,000 for his speaking engagements and you’ll see why!

Les knows a thing or two about the hard times and shares his thoughts on what you can do when things aren’t going right. He tells us what motivated him to accomplish what others wouldn’t and how he harnessed that motivation to make millions and millions of dollars. Les talks about the number one excuse that people make for not succeeding. Let’s hope you don’t have that excuse!

Learn why he feels that the customer is the lifeblood of a business and after listening to these thoughts it will change the way you take care of your customers. This concept has made me millions. Watch what it does for you!

I think most people will agree that maintaining a balance between career and family is not an easy thing. Les’ advice on this is a must to apply in your own life. He also shares with us his battle and survival from cancer that has given him a whole new look on life.

As you listen to this interview you will quickly see why he truly represents the thoughts that others have rejected.

We start off by discussing something very counterintuitive to being successful. Manu introduces the concept of lowering your standards and taking some financial losses in order to make more money in the long run. This is an awesome concept. In other words, think the opposite of how most people think and watch your sales grow. I know what you’re thinking! It doesn’t seem to make sense, but trust me on this one.

I’ve observed that many managers and small business owners subscribe to the mentality that if you want something done right you have to do it yourself. That’s a recipe for long-term failure. Manu shares candidly why being a perfectionist will hurt your business and limit your financial success.

You’ll hear strategies on how to turn a small business into a large business and the difference between working in the business and working on the business. If you don’t understand the difference between the two your career or business will own you instead of you owning it.

The next segment in this interview is only discussed by Manu and none of the other millionaires or billionaires in this series. It’s a concept that is personal but so vital to the success of your business. After this point you’ll be able to see if you have a healthy concept of this successful viewpoint.

Many people dream about financial freedom so that they can relax, spend more time with their family and friends and retire. Maybe you’re one of those people. This interview will change your thinking and you’ll understand why real millionaires don’t really retire. It’s another one of those counterintuitive concepts that makes a lot of sense once you understand it.

Manu’s developed what he calls his D.A.D’s list. If you want to take the fuss and frustration out of the day-to-day grind, make sure you pay special attention to this part. His D.A.D.’s list will make things more effective and efficient which trickles down into greater profits.

A business or a sales person is only as good as its foundation. Manu shares his secrets for developing a solid foundation that is both effective and profitable. I have him share with you five concepts that make this all come together.

Once you’ve started to build your business or team it’s now time to get the best people for the job. Manu tells you how he does that and why key human resource people are vital to your success. He’ll share with you one of the best tips to immediately eliminate tons of frustration and stress. I personally couldn’t survive with out it!

Stress and success often go hand in hand. Reducing stress is a smart thing to do in life and in your career. Manu offers more pertinent advice on relieving some of the stress associated with success.

So you’ve spent all this time and energy becoming more successful financially. As you were on this journey you no doubt had your own set of problems. Now here is where the switch of problems takes place.

Now that you’ve made your millions, you have to protect it. We call this a positive problem. Manu shares his secret tips on protecting your assets, creating a will, and knowing the type of insurance that is best for you and your family. One wrong move and you could literally lose everything that you’ve worked for overnight.

He will also guide you in the kind of education you need to continue to be successful and how this education actually saves you money. All entrepreneurs know the importance of having a good financial team. Manu shares with you how to create the right team.

Many people think that credit is a bad word. Not according to Manu. Understand how to use it wisely! His home is mortgaged to the hilt when he can afford to pay it off many times over. He’ll explain! Manu tells us how he used his fear of poverty to motivate himself to his level and why setting goals are important to him.

Many people are under the myth that making money is hard and for some people it might be. But for the wealthy, well they usually believe it’s a lot easier to make it than to keep it. Manu shares simple ways to hold on to your money no matter how little or how much of it you have. He offers simple step-by-step ideas that even a child can do right now to make their money grow.

I asked Manu to spend a little time explaining what type of mutual funds to consider. This mutual fund/IRA stuff can get confusing. He takes out the confusion and makes understanding Roth IRAs, dollar cost averaging and REIT mutual funds easy.

Have you found your niche? No matter what you offer, what you sell or what your product or service is you need to find your niche. This creates a demand. No demand, no growth, no extra sales, no profitability. If you are a one man or woman operation and you think you don’t have a niche, well think again. Manu shows you have to find that niche. Its right in front of yours eyes and you may not even know it.

Manu also spends some time discussing buying into a franchise or existing business as opposed to starting your own. Should you cut your own path or follow someone else’s?

A major challenge in being successful is reducing overhead. This is one of Manu’s strengths. He will also give you pointers on how to keep your team members loyal and earn their respect. It doesn’t come easy.

Learn Manu’s secrets in the art of negotiating. This seems to be a common thread in very successful people and you’ll hear the master at work. He wraps up this session by explaining why cash is king and how to use it as a bargaining tool.

I am sure you’ve heard the saying that the rich get richer. Manu is going to explain the behavior behind this and the one thing that most rich people do that poor people don’t, but not by choice. You’ll like this one!

Adopt Manu’s philosophy and work like a dog but eat like a King. He will share additional thoughts on choosing the right people to work with you so that you can focus on your strengths. You’ll find this segment incredibly valuable.

Life is not measured by the number of breaths you take but by the moments that take your breath away. Manu shares some of his life philosophies and how to get the most out of it.

Do you know what it really means to think outside of the box? ‘It’s where the universe is!’, says Manu! I have to admit, this man is one of the most creative thinkers I have ever met. After listening to this part of our interview, you will have ‘thought’ you knew what it meant to think out of the box.

His in depth concept about thinking out of the box will put more fun into what you are doing while at the same time attracting more business and wealth. This is one of my favorite parts in the entire series.

Another common thread that all successful people have is the ability to follow through and finish the job. We’ll share with you how to create an obsession to finishing unfinished business. Imagine the results!

Manu winds down by explaining the wisdom of paying people for their ideas. Manu discusses important concepts that you have to implement if you are going to be successful at accomplishing anything.

Finally, Manu will offer ways to make more money by doing things differently. One thing that you will come away with from Manu’s entire interview is the detail in which he explains or elaborates on his ideas and concepts. This is what will help you increase your results!

Having ideas is one thing, but what Manu tells you to do with them is another. The answer to this is a great secret to success. Last but not least, we go over specific details on how to organize your day in order to make it more productive and profitable.

Though it may seem nice, I personally have no desire to obtain the wealth that Butch has. You must always remember this one thing about life: whatever you want to get out of life, you must give something up. If you want to lose weight, you’ve got to give something up. If you want to stay at the weight you are at, you’ve got to give something up.

If you want to be rich or poor or anywhere in the middle you must give something up. Because of my relationship with Butch, I know what he has had to give up to get what he has. I personally am not willing to pay that price, however, I am more than willing to learn how he thinks so I can apply his knowledge and wisdom to my values and goals. You will certainly be able to do the same no matter what your aspirations are!

In this interview, you will find that Butch is very frank about the price he has had to pay for his incredible success.

What I love about this entire program is that you can take away many results driven ideas. Being in any type of sales or business can be frustrating and sometimes overwhelming. Butch shares one simple mindset with you in this interview that can totally have you rethinking how you view overwhelming challenges. Every time I start to feel a bit overwhelmed I think of this one thing and it changes my perception and attitude instantly. It works for me and it will work for you!

One key ingredient successful people have in common is their ability to lead. As you listen to Butch’s view on leadership see if you fit in his category as a good leader. It’s what could prevent you from ultimate success.

Do you have a product or service you offer? Then there are two things Butch talks about that you must know about your product or service that many people think they know but really don’t. If this applies to you, your customers will know it immediately and you will too because you will have lost the sale.

You’ll notice that he has one key formula that makes him successful. As I conducted this interview with Butch I realized that everyone else I interviewed had that same formula. Do you?

I asked Butch a very interesting question and I’ll have to admit his answer blew me away! I asked him if he had one thing that he would recommend that you have to do to be more successful, what would it be? Of all the billionaires I’ve met, he is the only one with this most wise, yet unusual answer!

If you are in any type of sales you have customers. If you have customers you will have complaints. How should they be handled? Butch offers a simple two-step formula that keeps the customers not only happy but also coming back. This means more sales and profits for you.

If you own a company or work with a team of people you know that things don’t always operate smoothly. This causes frustration, loss of production and hurts everyone’s bottom line. Butch offers his TSA formula that shows you how to minimize problems and allows your team to take accountability for their actions.